From 27 September 2026, new rules on sustainability claims made to consumers will apply throughout the European Union. The Empowering Consumers for the Green Transition (EmpCo) Directive aims to better protect consumers against greenwashing and misleading sustainability claims. Companies must communicate sustainability information in a clear, reliable and well-substantiated manner.

MPS supports the principles of the EmpCo Directive. Through certification and data-driven solutions, MPS helps ornamental horticulture growers make their sustainability efforts transparent using objective, measurable and independently verified information.

The MPS-Vignette makes certification information accessible and traceable for consumers. It is intended as an information and traceability tool and not as a stand-alone environmental or sustainability claim about a product.

MPS provides data, certification structures and verification processes that support transparent and substantiated sustainability communication. Responsibility for claims made to consumers and for compliance with applicable legislation remains with the organisation using these claims.

A more detailed statement is available upon request.